Use internal pages to tell me about specific services or products you offer. When you're telling me about them, make sure to focus on me not you - I'm interested in what I can get, not what you have. These pages should be used to describe the majority of your business and will make up the majority of your site.
When you’re writing these pages, think about me – why have I come here, what am I looking for, and what’s in it for me if I stay on your site?
Let me know about the details of your services or products. What is involved in your services? Will you come to me or do I need to come to you? What do you need from me to deliver your services?
If I’m interested in your amazing services or products, tell me how my life will be improved by them. Will I feel better about myself? Will I be able to do things that I can’t already? What is it that makes them brilliant?
“Keep testimonials short and always attributable to who said it”
Amaze me with what you’re offering – tempt me to call.
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